We have talked to dozens of companies as we began the process of building SimpleID. Through those conversations, we’ve learned a lot about where founders in the Web3 space think the market is, where they think it’s going, and what the biggest problems are.

It’s no secret that the blockchain space has had a user experience problem for a long time. However, with services like Portis and Fortmatic, the experience feels a lot like using applications on the traditional web...