Engagement

For the business owners—the founders who give a damn about the people using what they built—you HAVE to be concerned.

Last week, crypto markets crashed. Hard. Any investor, crypto or traditional, knows to expect crashes, but there was something especially off-putting about the way the decentralized finance markets crashed. For

Triggered by a housing crisis brought on by sub-prime mortgages, bank bailouts, and one of the largest drops of the Dow Jones in history, unemployment skyrocketed, businesses shuttered, and startups suffered. But not all startups.

When we first set out to build SimpleID, we didn't know we would ultimately build a Web3 engagement platform. We went down a path of building a passwordless, non-custodial Ethereum

The promise of decentralization, of user-owned data, of self-sovereign, identity is control. It’s not quite anonymity, but it is pseudonymity. This is what users of your blockchain applications expect. Most of them, at least.

Are blockchain users different from traditional web users? In a perfect world, no. That perfect world is the one SimpleID is working hard with founders and developers to build.